1F2Ns - Michael Hofmann - Interactive Design - Website Design

This video was produced in flash, then transferred to a DVD that can be viewed in various place at the spa facilities. Each segment was conceptualized separately and then combined into one long video that loops. Working in smaller sections with the creative director, we were able to make modifications quickly and arrange the segments in different sequences to meet different needs of each spa. This example is an abbreviated version.

Intended as an intro movie, this short segment was also tuned into a DVD and used at several conventions. The opening segment utilizes a series of actions scripts to create spinning motions as well as a random placement of the squares. Each time the movie loops a different pattern appears. The client felt that this solution best represented the underlying concept of this medical software.

Inspired by the late Chuck Jones, this short intro was the main entry point of my former site. To tell the story I used the concept of a :30 spot, which begins in an abstract presentation then leads to the construction of the logo, and then to the statement, “Hofmann, that’s one F and two Ns.” It concludes with a playful use of typography, all set to the music of Enoch Light .

To understand the meaning behind the game you'll need to view the PSA actual videos first. Brought to my attention through various friends, these “augmented” videos by Eric Fensler struck a humorous chord with me. I decided to make a board game that highlighted a few sound bites, which you can trigger along with various songs